Nonetheless, you’re right: TDS is arguably one of the MOST important shows of the decade. It entertains, provokes, reveals, and most significant, it challenges its audience as well as the (virtually ridiculous) 24-hour news media. As Brian Williams stated last week on NPR, the satirical program
“has gone from optional to indispensable. [Stewart and the show’s writers] hold people to account, for errors and sloppiness. … It’s usually delivered with a smile — sometimes not. It’s not who we do it for, it’s not our only check and balance, but it’s healthy — and it helps us that he’s out there.” http://www.npr.org/templates/story/story.php?storyId=122375199
]]>I like your point about considering just who is making the Jonas Brothers popular; there are certainly people listening to the Jo Bros who don’t (or won’t) watch the Disney Channel. But I still think JONAS wasn’t necessarily engineered to be a huge ratings draw, but rather a maintenance vehicle for the band among Disney’s young audience and a place to try out and grow new talent.
]]>Survivor – obviously hugely influential in launching the primetime reality trend in the US, it also was arguably the last mass audience show (the s1 finale was the second most watched episode in the decade, behind only the Friends finale).
The West Wing – not really influential, but a show that really captured a political and cultural moment at the beginning of the decade, and amazingly foreshadowed the Obama presidency at the end of its run.
The Shield – less for its gritty content and genre revisionism, but because it showed that a basic cable channel could sustain a premium-style dramatic series, and thus laid the groundwork for all of the other great FX, AMC, etc. shows.
]]>It’s interesting to note, though, that Disney’s attempt to turn the Jonas Brothers into a T.V. show was actually a qualified failure – although their fame was created by the marketing machine surrounding Hannah Montana et al., fans weren’t willing to follow them back to a sitcom in the same numbers. Is this a sign that the brand has grown to the point where the television component is now irrelevant, or just a sign that the Jonas Brothers’ popularity is being fuelled by people who refuse to acknowledge their fandom to the point of watching the Disney channel?
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